3 thoughts on “How to play WeChat marketing in the housekeeping service industry”
Erika
You can send a circle of friends to make some dangerous marketing videos or pictures, but I think the effect of WeChat marketing may not be very good. Instead of this one, you'd better find a professional employer. The effect will be better
In the era of the Great Interconnection, what can traditional Chinese companies do? Marketing is the leader of enterprises. This article tries to think about the source of traditional enterprise innovation genes from the perspective of marketing planning. The era of the Great Interconnection, although some traditional giant companies are still motionless, some small and medium -sized traditional enterprises can't hold back their temperament, constantly try to test water Internet marketing. Some bold companies have even begun to think and operate Internet thinking and platforms. strategy. A while ago, just as the traditional enterprises were eager to be moved by Internet companies, Ren Zhengfei, the founder of the traditional enterprise Huawei, asked Huawei to do what he was good at and to do what he was good at. As a representative enterprise of China's high -tech, at the same time, it is also an enterprise that controls some cutting -edge core technologies. Huawei boss Ren Zhengfei's statement can be said to reduce the cooling of the Internet with a completely high fever. The Beijing Century Marketing Planning Company fully recognizes the impact of the era of the Great Interconnection to traditional enterprises. For the marketing of the company, it is already necessary to make changes, but it is like Ren Zhengfei's boss. Or, like the examples made by some companies, embrace Internet innovative thinking? I am afraid that it is quite worthy of a deep interest in traditional enterprises. The author believes that in the face of the great interconnection, traditional enterprises must be able to accurately grasp the source of corporate innovation marketing.
The product innovation Extremely thinking
The core product or service, its core must be an innovative thinking towards the extreme, at least enterprises Extremely innovative thinking that can be achieved. As a result, many companies will agree with the ultimate innovation of technical research and development experts. Obviously, such product understanding and product innovation concept are biased or even wrong. So where does the ultimate thinking of product innovation come from? The Beijing Century Marketing Planning Company Research found that it mainly comes from the market's target consumer group. In short, the introduction of consumer creation value is the way of thinking for product innovation. If enterprises can achieve the top -pole demand for target consumer groups, it means that enterprises have extreme thinking in product innovation. On the contrary, those product innovation thinking centered on technological research and development as the tip of horn is product innovation that is completely inconsistent with the concept of consumer demand. Of course, the losers are also crowded. Therefore, we can summarize. In the era of big interconnection, the source of product innovation of traditional enterprises comes from consumers. The internal initiator of the company's innovative enterprise is the product manager. As for the implementation of specific professional technology, companies only need to effectively effectively effectively. Integrate resources.
This to make the market small It can create a big situation
In fact, this is a reverse thinking process. No company expects to make a small market for their markets, but it is precisely the prerequisite for many companies to achieve innovative success. The entire economy is in the transition period. Imagine that if traditional energy vehicle companies can gradually increase new energy vehicles in the process of transformation and upgrading, until the traditional energy vehicles are small or even eliminated, I am afraid, enterprises, enterprises, enterprises Will create a big situation because of this innovation. In the past few years, we have seen some traditional giant companies have been eliminated by the market because of various innovative changes, including Kodak, Nokia, Motorola, and a group of once -beautiful corporate giants. Gradually decline or even die.
Re -positioning the new market This can also be used as
. Most traditional enterprises have become accustomed to traditional market positioning. In fact, re -positioning the market may solve the market. An important source of corporate innovation. At present, some traditional Chinese enterprises need to re -position it to find new markets that are easier to market and innovate. Taking Chinese liquor as an example, after a severe decline in 2013, major liquor brands have to find a re -positioning market. In fact, before that, Jinjiu took a road of innovation in re -positioning the new market. It mainly attacked a healthy drinking culture and successfully built Jinjiu brand into China's health drinking brand. It Xiaomi's Xiaomi mobile phone at the beginning of its introduction was accurately positioned as the new generation of consumer groups in China, and tailor -made innovative products and services for the rice noodles with enthusiasm for fever. Xiaomi brand.
The innovation of marketing channels can also create new worlds and earth
The traditional enterprises that have become accustomed to traditional marketing channels, the innovation of marketing channels is undoubtedly difficult, however In the era of Great Interconnection, the innovation of marketing channels is undoubtedly an important issue that all traditional enterprises must face. Hugging the Internet and embracing e -commerce is already an indispensable project in the era of traditional enterprises to enter the era of great connection. Although the answer is yes, how to embrace is considered to be considered by traditional enterprises. We we can see that one of the most popular e -commerce companies now has three squirrels, which has become a model for innovation in marketing channels. As a fast -moving consumer goods company, the three squirrels successfully achieved rapid sales performance through e -commerce marketing channels. However, this does not mean that other traditional fast -moving goods companies can also carry out such innovation. Enterprises must make reasonable marketing channel innovation according to their own conditions.
brand asset innovation This can quickly take shortcuts
It entrepreneurs believe that the importance of the Internet era brand has declined. On the contrary, research on the Beijing Century Marketing Planning Company found that in the era of Great Interconnection, the importance of brands was not declined but rising. This is mainly the enhancement of brand awareness brought about by the rise of the new generation of consumer groups. Today, some traditional enterprises have begun to abandon traditional brand asset construction models, innovatively develop brand asset innovation models. In the process of brand asset creation, more commercial democracy and consumer sovereignty are introduced to greatly mobilize consumption consumption The brand assets of the person's brand assets are involved in the creation activity of brand assets, which greatly enhances the increase in consumption value in the brand value, which has exceeded consumers' cognition and recognition of the brand. Imagination effect. of course, we do not advocate the fast food culture created by the brand. This requires the company to do a good job of consumer orientation in the entire marketing process, always pay attention to and care about consumer demand, and take consumer demand as the starting point of the brand creation. This can quickly ensure the brand's landing and achieve effective interaction with consumers. The traditional Chinese enterprises have not experienced a 100 -year -old system growth and experience process as many companies in the West. On the one hand, it shows that the burden on traditional Chinese companies is relatively light. On the other hand, it also shows that the heritage and accumulation of Chinese companies are insufficient. In the case of unbalanced enterprises, it was quickly involved in the era of the great interconnection by the tide of the times. The burdens were changing rapidly, and the capital was insufficient and lacking the change of change. Therefore, the Beijing Century Marketing Planning Company believes that in the face of the transformation of traditional enterprises in the era of the big connection, the changes in the big interconnection must come from the market, seize the innovation point presented by the market, and be courageous to innovate.
You can send a circle of friends to make some dangerous marketing videos or pictures, but I think the effect of WeChat marketing may not be very good. Instead of this one, you'd better find a professional employer. The effect will be better
In the circle of friends, most of the user praise is released to achieve word -of -mouth publicity and increase exposure.
In the era of the Great Interconnection, what can traditional Chinese companies do? Marketing is the leader of enterprises. This article tries to think about the source of traditional enterprise innovation genes from the perspective of marketing planning.
The era of the Great Interconnection, although some traditional giant companies are still motionless, some small and medium -sized traditional enterprises can't hold back their temperament, constantly try to test water Internet marketing. Some bold companies have even begun to think and operate Internet thinking and platforms. strategy. A while ago, just as the traditional enterprises were eager to be moved by Internet companies, Ren Zhengfei, the founder of the traditional enterprise Huawei, asked Huawei to do what he was good at and to do what he was good at. As a representative enterprise of China's high -tech, at the same time, it is also an enterprise that controls some cutting -edge core technologies. Huawei boss Ren Zhengfei's statement can be said to reduce the cooling of the Internet with a completely high fever.
The Beijing Century Marketing Planning Company fully recognizes the impact of the era of the Great Interconnection to traditional enterprises. For the marketing of the company, it is already necessary to make changes, but it is like Ren Zhengfei's boss. Or, like the examples made by some companies, embrace Internet innovative thinking? I am afraid that it is quite worthy of a deep interest in traditional enterprises. The author believes that in the face of the great interconnection, traditional enterprises must be able to accurately grasp the source of corporate innovation marketing.
The product innovation
Extremely thinking
The core product or service, its core must be an innovative thinking towards the extreme, at least enterprises Extremely innovative thinking that can be achieved. As a result, many companies will agree with the ultimate innovation of technical research and development experts. Obviously, such product understanding and product innovation concept are biased or even wrong.
So where does the ultimate thinking of product innovation come from?
The Beijing Century Marketing Planning Company Research found that it mainly comes from the market's target consumer group. In short, the introduction of consumer creation value is the way of thinking for product innovation. If enterprises can achieve the top -pole demand for target consumer groups, it means that enterprises have extreme thinking in product innovation. On the contrary, those product innovation thinking centered on technological research and development as the tip of horn is product innovation that is completely inconsistent with the concept of consumer demand. Of course, the losers are also crowded.
Therefore, we can summarize. In the era of big interconnection, the source of product innovation of traditional enterprises comes from consumers. The internal initiator of the company's innovative enterprise is the product manager. As for the implementation of specific professional technology, companies only need to effectively effectively effectively. Integrate resources.
This to make the market small
It can create a big situation
In fact, this is a reverse thinking process. No company expects to make a small market for their markets, but it is precisely the prerequisite for many companies to achieve innovative success.
The entire economy is in the transition period. Imagine that if traditional energy vehicle companies can gradually increase new energy vehicles in the process of transformation and upgrading, until the traditional energy vehicles are small or even eliminated, I am afraid, enterprises, enterprises, enterprises Will create a big situation because of this innovation.
In the past few years, we have seen some traditional giant companies have been eliminated by the market because of various innovative changes, including Kodak, Nokia, Motorola, and a group of once -beautiful corporate giants. Gradually decline or even die.
Re -positioning the new market
This can also be used as
. Most traditional enterprises have become accustomed to traditional market positioning. In fact, re -positioning the market may solve the market. An important source of corporate innovation.
At present, some traditional Chinese enterprises need to re -position it to find new markets that are easier to market and innovate. Taking Chinese liquor as an example, after a severe decline in 2013, major liquor brands have to find a re -positioning market. In fact, before that, Jinjiu took a road of innovation in re -positioning the new market. It mainly attacked a healthy drinking culture and successfully built Jinjiu brand into China's health drinking brand.
It Xiaomi's Xiaomi mobile phone at the beginning of its introduction was accurately positioned as the new generation of consumer groups in China, and tailor -made innovative products and services for the rice noodles with enthusiasm for fever. Xiaomi brand.
The innovation of marketing channels
can also create new worlds and earth
The traditional enterprises that have become accustomed to traditional marketing channels, the innovation of marketing channels is undoubtedly difficult, however In the era of Great Interconnection, the innovation of marketing channels is undoubtedly an important issue that all traditional enterprises must face. Hugging the Internet and embracing e -commerce is already an indispensable project in the era of traditional enterprises to enter the era of great connection. Although the answer is yes, how to embrace is considered to be considered by traditional enterprises.
We we can see that one of the most popular e -commerce companies now has three squirrels, which has become a model for innovation in marketing channels. As a fast -moving consumer goods company, the three squirrels successfully achieved rapid sales performance through e -commerce marketing channels. However, this does not mean that other traditional fast -moving goods companies can also carry out such innovation. Enterprises must make reasonable marketing channel innovation according to their own conditions.
brand asset innovation
This can quickly take shortcuts
It entrepreneurs believe that the importance of the Internet era brand has declined. On the contrary, research on the Beijing Century Marketing Planning Company found that in the era of Great Interconnection, the importance of brands was not declined but rising. This is mainly the enhancement of brand awareness brought about by the rise of the new generation of consumer groups.
Today, some traditional enterprises have begun to abandon traditional brand asset construction models, innovatively develop brand asset innovation models. In the process of brand asset creation, more commercial democracy and consumer sovereignty are introduced to greatly mobilize consumption consumption The brand assets of the person's brand assets are involved in the creation activity of brand assets, which greatly enhances the increase in consumption value in the brand value, which has exceeded consumers' cognition and recognition of the brand. Imagination effect.
of course, we do not advocate the fast food culture created by the brand. This requires the company to do a good job of consumer orientation in the entire marketing process, always pay attention to and care about consumer demand, and take consumer demand as the starting point of the brand creation. This can quickly ensure the brand's landing and achieve effective interaction with consumers.
The traditional Chinese enterprises have not experienced a 100 -year -old system growth and experience process as many companies in the West. On the one hand, it shows that the burden on traditional Chinese companies is relatively light. On the other hand, it also shows that the heritage and accumulation of Chinese companies are insufficient. In the case of unbalanced enterprises, it was quickly involved in the era of the great interconnection by the tide of the times. The burdens were changing rapidly, and the capital was insufficient and lacking the change of change. Therefore, the Beijing Century Marketing Planning Company believes that in the face of the transformation of traditional enterprises in the era of the big connection, the changes in the big interconnection must come from the market, seize the innovation point presented by the market, and be courageous to innovate.