2 thoughts on “Is the development trend of the elevator advertising industry and the development of the county?”
Willis
Elevator ads are a new type of advertising medium. In recent years, elevator advertisements have already become one of the important ways of promotion and promotion of many well -known brands and merchants. In 2020, the cost of Elevator's LCD advertising magazine returned to double digits year -on -year, an increase of 23.8%. The case of elevator LCD journals increased 2016-2020 Our elevator LCD advertising magazine spending has been increasing. In 2020, the cost of Elevator's LCD advertising magazine returned to double digits year -on -year, an increase of 23.8%. rn2020年电梯LCD广告刊例花费排在前十位的行业分别为邮电通讯、IT产品及服务、饮料、食品、娱乐及休闲、商业及服务性行业、化妆品/浴室用品、金融业、 Transportation and home supplies. In the top ten industries, the cost of the beverage, financial industry and home supplies industries has increased rapidly. Among them, the cost growth rate of the home furnishing industry is as high as 266.8%. The multi -category cost increase in the food and beverage industry It in the top five industries, the multi -category cost of the food and beverage industry has increased greater. Among them, the cost of special use of beverage products exceeds 10 times; the growth rate of carbonated beverages is also close to 10 times; the growth rate of infant milk powder and tea beverages has doubled. 2020 in all categories of elevator LCD advertising, most categories have increased by more than ten times, including portable playback equipment/audio equipment and accessories, digestive system drugs, beverage series products, beverages-corporate image, pet food, living paper, paper for life paper , Education/training and home-corporate image. 2020 Elevator LCD magazines spent TOP20 brand accounting for 38.8%of the overall proportion of elevator LCD. Among them, the online education brand zebra AI class and ape tutoring rushed into the list for the first time, and occupied the first and third positions. The speed of investment in elevator advertising increased rapidly. Similarly, beverage brand vitality forests are also the first time to enter the list, ranking second in all brands in 2020. For more data, please refer to the "China Advertising Industry Market Prospective and Investment Strategic Planning Analysis Report" for reference to the Foresight Industry Research Institute
Most of the outdoor advertisements are affected. As one of the outdoor advertising brand communication media, elevator advertisements have played a pivotal position. 1. The impact of the epidemic , on the one hand, in the epidemic, people pursue the concept of "not going out", and in order to prevent and control the epidemic, it has set up a seal control area in many places. At this time Therefore, most enterprises will temporarily wait for the wait -and -see attitude; on the other hand, the epidemic occurs in many first -tier cities, that is, the location of many head enterprises, and it is difficult to promote cooperation affected by the epidemic. Many business segments are stagnant. 2. Many are news about the hidden dangers of outdoor billboards or or ordering and rectification in various places, which shows that there are many irregular phenomena in the industry. Judging from the status quo of rectification in many places, relevant departments have gradually begun to attach importance to industry norms. Under this influence, the outdoor advertising business of some companies will inevitably be affected. Affected by the factors of unstable factors, online advertising is cost -effective, so in more advertising industry. Community flow is the most direct contact with the crowd and high exposure. The Ping's favors of the brand with the positioning of the community elevator advertising brand positioning, accurate exposure, high coverage, high advertising unit price, and the advantages of the brand. repercussions. After the high frequency exposure, the value has ushered in. This advertisements should be accurate to the brand, support, influence, reputation, mouth of mouth, and the prospects of the capital market. With the drive of the brand, it can be long -term and developed.
Elevator ads are a new type of advertising medium. In recent years, elevator advertisements have already become one of the important ways of promotion and promotion of many well -known brands and merchants. In 2020, the cost of Elevator's LCD advertising magazine returned to double digits year -on -year, an increase of 23.8%.
The case of elevator LCD journals increased
2016-2020 Our elevator LCD advertising magazine spending has been increasing. In 2020, the cost of Elevator's LCD advertising magazine returned to double digits year -on -year, an increase of 23.8%. rn2020年电梯LCD广告刊例花费排在前十位的行业分别为邮电通讯、IT产品及服务、饮料、食品、娱乐及休闲、商业及服务性行业、化妆品/浴室用品、金融业、 Transportation and home supplies.
In the top ten industries, the cost of the beverage, financial industry and home supplies industries has increased rapidly. Among them, the cost growth rate of the home furnishing industry is as high as 266.8%.
The multi -category cost increase in the food and beverage industry
It in the top five industries, the multi -category cost of the food and beverage industry has increased greater. Among them, the cost of special use of beverage products exceeds 10 times; the growth rate of carbonated beverages is also close to 10 times; the growth rate of infant milk powder and tea beverages has doubled.
2020 in all categories of elevator LCD advertising, most categories have increased by more than ten times, including portable playback equipment/audio equipment and accessories, digestive system drugs, beverage series products, beverages-corporate image, pet food, living paper, paper for life paper , Education/training and home-corporate image.
2020 Elevator LCD magazines spent TOP20 brand accounting for 38.8%of the overall proportion of elevator LCD. Among them, the online education brand zebra AI class and ape tutoring rushed into the list for the first time, and occupied the first and third positions. The speed of investment in elevator advertising increased rapidly. Similarly, beverage brand vitality forests are also the first time to enter the list, ranking second in all brands in 2020.
For more data, please refer to the "China Advertising Industry Market Prospective and Investment Strategic Planning Analysis Report" for reference to the Foresight Industry Research Institute
Most of the outdoor advertisements are affected. As one of the outdoor advertising brand communication media, elevator advertisements have played a pivotal position.
1. The impact of the epidemic
, on the one hand, in the epidemic, people pursue the concept of "not going out", and in order to prevent and control the epidemic, it has set up a seal control area in many places. At this time Therefore, most enterprises will temporarily wait for the wait -and -see attitude; on the other hand, the epidemic occurs in many first -tier cities, that is, the location of many head enterprises, and it is difficult to promote cooperation affected by the epidemic. Many business segments are stagnant.
2. Many are news about the hidden dangers of outdoor billboards or or ordering and rectification in various places, which shows that there are many irregular phenomena in the industry. Judging from the status quo of rectification in many places, relevant departments have gradually begun to attach importance to industry norms. Under this influence, the outdoor advertising business of some companies will inevitably be affected.
Affected by the factors of unstable factors, online advertising is cost -effective, so in more advertising industry. Community flow is the most direct contact with the crowd and high exposure.
The Ping's favors of the brand with the positioning of the community elevator advertising brand positioning, accurate exposure, high coverage, high advertising unit price, and the advantages of the brand. repercussions. After the high frequency exposure, the value has ushered in.
This advertisements should be accurate to the brand, support, influence, reputation, mouth of mouth, and the prospects of the capital market. With the drive of the brand, it can be long -term and developed.